Our Story
Creating genuine Italian pizzas with passion since 1985
From Naples to Your Neighborhood
'Crust & Ember Pizzeria' started with a simple aim: to bring true Neapolitan pizza to London. Established by the Smith clan in 1985, our pizzeria began as a cozy, family-run spot with recipes handed down through generations.
Oliver Smith, our founder, learned the craft during travels across Italy, studying with master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she set out to recreate the magic of authentic Italian pizza, using time-honored techniques and premium ingredients.
What began as a small 12-seat pizzeria has blossomed into a cherished local landmark, yet our dedication to quality and authenticity has never faded. We still rely on wood-fired oven techniques, prepare our dough fresh each day, and seek out the finest ingredients available.
Today, 'Crust & Ember Pizzeria' remains a family-run operation, now led by the second generation of the Smith family. While we’ve welcomed some modern improvements, the core of our business stays the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We choose the freshest, highest-grade ingredients, collaborating with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are made using time-honored techniques, with dough fermenting for 48 hours and baking in genuine wood-fired ovens.
Community Focus
We strive to be more than just a restaurant—we’re an active part of our community, backing local initiatives and hosting a welcoming space for everyone.
Sustainability
We are committed to eco-friendly practices, from cutting waste to using sustainable packaging and supporting responsible farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has been refining our recipes for over 15 years.
Alex Rivera
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, focusing on seasonal specialties.
Marco Rossi
Master Pizzaiolo
Born in Naples, Marco has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Grace Patel
Restaurant Manager
Ensures every guest enjoys an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Daniel Chen
Sommelier & Beverage Director
Shapes our drink program, focusing on Italian-inspired juices options and pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've tasted outside Italy. The crust is wonderfully chewy with those characteristic charred spots from a wood-fired oven.
Alex Morgan
I appreciate how 'Crust & Ember Pizzeria' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always a delight!
Taylor Reed
I've been coming here for years and the quality remains outstanding. The staff treat you like family, and the pizza is heavenly—don't miss the Truffle Mushroom pie!
Jordan Kim
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere